Weedcraft Inc: Complete Guide to Campaigns

Complete Guide to Campaigns

This guide will assist you to run effective campaigns!

There are three types of campaigns:

* Public Awareness Campaign
Affects the cannabis acceptance of targeted customers.
In simple terms, this helps you to sell cannabis to customers who otherwise not be interested in purchasing cannabis.

For example, Religious Folk tend not to buy large amounts of cannabis, if any, by default – with the Public Awareness Campaign, you can change this behaviour and influence them to buy much more cannabis.

* Strain Advertisement
Increases your strain ratings for targeted customers.
In simple terms, this helps you improve the rating of a specific strain of cannabis you are selling.

For example, if you are selling Reggie to Regular Joes, and they rate your Reggie 3.0, you can use Strain Advertisement to improve this rating up to a maximum of 4.5, temporarily.

* Counter-Advertisement
Decreases competitors strain ratings for targeted customers.
In simple terms, Counter-Advertisement does the opposite of the Strain Advertisement campaign, but on your competitors.

For example, your competitor is selling Reggie which has a rating of 5.0. You are selling Reggie as well with a rating of 4.0. With the Counter-Advertisement campaign, you can lower the rating of your competitors Reggie up to a maximum of -1.5, resulting in the competitor Reggie being rated as 3.5, while your Reggie remains at 4.0.

Note: All campaigns are limited in duration – the duration options available are one month, six months, or twelve months.

You can have up to three campaigns running at the same time – including duplicates.
While campaigns of similar targets can be stacked, the maximum rating change is limited to 1.5 – with the exception of perks, which will allow rating increases of up to 3.0 under certain conditions.

The rest of this guide will focus on each individual customer group, and their preferred mediums and topics – allowing you to run the most effective campaigns.

Attention!
This guide now contains all customer groups except “Celebrities”.

Academics

Mediums
Internet
Radio

Topics
Cinema
Education
Science

Addicts

Mediums
Radio
Television

Topics
Cannabis
Food
Travelling

Businessmen

Mediums
Newspaper
Television

Topics
Business
Politics
Work

Cancer Patients

Mediums
Internet
Television

Topics
Cannabis
Family
Health

City Officials

Mediums
Radio
Television

Topics
Business
Education
Politics

Construction Workers

Mediums
Newspaper
Television

Topics
Animals
Health
Work

Epilepsy Patients

Mediums
Flyers
Newspaper

Topics
Health
Politics
Science

Gangsters

Mediums
Flyers
Radio

Topics
Business
Politics
Family

Geeks

Mediums
Internet
Newspaper

Topics
Education
Science
Technology

Grifters

Mediums
Internet
Newspaper

Topics
Business
Family
Work

Hippies

Mediums
Flyers
Radio

Topics
Cannabis
Health
Politics

HIV Patients

Mediums
Internet
Flyers

Topics
Technology
Health
Science

Old Folk

Mediums
Radio
Television

Topics
Animals
Family
Health

Parkinson’s Patients

Mediums
Television
Newspaper

Topics
Science
Family
Health

Party People

Mediums
Flyers
Internet

Topics
Cannabis
Food
Travelling

PTSD Patients

Mediums
Newspaper
Radio

Topics
Cinema
Family
Health

Punks

Mediums
Newspaper
Radio

Topics
Cannabis
Politics
Traveling

Regular Joes

Mediums
Internet
Television

Topics
Animals
Family
Health

Religious Folk

Mediums
Flyers
Radio

Topics
Education
Family
Politics

Students

Mediums
Newspaper
Internet

Topics
Education
Science
Cannabis

Tastemakers

Mediums
Internet
Newspaper

Topics
Animals
Cannabis
Food

Teachers

Mediums
Newspaper
Television

Topics
Education
Science
Work

Tech Bros

Mediums
Internet
Newspaper

Topics
Business
Science
Technology

Tourists

Mediums
Flyers
Internet

Topics
Animals
Food
Travelling

Unemployed

Mediums
Newspaper
Flyers

Topics
Education
Work
Health

Yuppies

Mediums
Internet
Radio

Topics
Business
Travelling
Work